Online business Review by Rhiezan

Online business Review

Assalamualaikum warahmatullahi wabarakatuh, We choose and create Gimbap product to sell during the entrepreneurship week, our target customers are student and staff of IIUM. Our main objective is to introduce new innovation food by the combining Korean food and Malaysian cuisine. The entrepreneurship week should be held in March as a result from pandemic covid-19, there are no entrepreneurship week, this is because to cut off the covid-19 link. We compete this issue, by decide to sell it online. Selling food online are hard and challenging for our tasks. During the first MCO, we cannot continue our sale so we hold it and try to create so we create social media for our company. Since our product do not have a loyal customer. We build our customer base foundation by using social media. Actually, using social media as medium very easy rather than face to face, this is because we can connected with more people and collected survey on how much people love to try new product.

    For our social media (Instagram) we apply a few technique to make our Instagram more unique and attract to our customers. First of all, the introduction about our company. We make it short and simple, so that our customers will give positive view on our product. We basically put our objective together with the introduction. This is because, when individual visit our Instagram account they will see it first, if we familiar with this social apps, we will see info first. The reasons, we want to make this social media interest and build customers confident to buy. Besides that, we can put our address, and number phone also. So that customers can reach us, for the sake of ask question or to make an order.

Secondly, our content (picture and video) are the main reason visitor like to visit our accounts. So that, to make the picture sharp and like pro. We need to try many apps that can provide sharp and clear picture. Not also that, the angle of taking picture also play an important role in giving good view of picture. Also we try tutorial taking a good photo by Darwis Triadi (Indonesian Photographer) on his YouTube channel. We learn from that channel on how to make good picture. Not also photo, video also play the same role same as photo.  By doing this, our content will be more like a pro. Next, caption for photo and video, we try to put it simple and funny so that they will understand what we delivery. By, create unique hashtag that can catch the attention of our customers and easy for them to remember and try to connect with us. The key of our hashtag are simple and easy to remember. For an example, #gimbap #og.

    Moreover, since our main customers student and staff of IIUM, we try to connect with them during their leisure time and rest time so that our posting on Instagram will not dump below others posting. We all know, that we often use to scroll Instagram during that time. At the crucial time, we tend to see the attractive posting only or cute posting. So we use this theory for our business. But Instagram also have that feature that can help our business to see analytic on viewer visit our post, like, and comment.

thnk u for your attention, you should try make online business from home..ehekk👩☺️☺️☺️☺️☺️☺️