INDUSTRY AND MARKET ANALYSIS by Zainol
Original Gimbab is a food business engages in the perfect competitive market that serves IIUM community with a combination of Korean culture type of food with a local Malaysian taste. The stall is located at one of the booths at KENMS during Entrepreneurship Week. There is a lot of food business at the university as we compete in a fragmented market where there are a lot of small players and less key players that monopolize the market. Easy market participants allow new competitors to compete in the same industry. This will strengthen or threaten existing market share or profit. This is the main reason why we have to be aware of the prices set by the food sellers specifically with the seller that have homogenous type of food with us. Our focusing product is Gimbap. It is not common food item that available in IIUM community compare to the market outside IIUM. Therefore less competitors for this product in IIUM. However, there are a few stall outside IIUM that sell the same type of
